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Monday, January 31

Friday, January 21

Rent the Runway!

RENT THE RUNWAY! Now we can all afford our dream wardrobe and look like the stars! ... I'm thrilled to partner with RentTheRunway in an exciting prize-a-day giveaway! To enter the contest and win copies of Something Borrowed and Something Blue, go to renttherunway.com.

From the Times...
A Netflix Model for Haute Couture
By JENNA WORTHAM
For many women, a $1,000 dress is something they admire in the pages of a glossy magazine or see draped on the frame of a celebrity — not an item hanging in their closet.

But a nascent Web site called Rent the Runway is hoping to make high-end fashions much more accessible and almost as easy as renting a movie from Netflix.

The mail-order service, which finishes the testing phase on Monday, allows women to rent dresses from notable fashion designers like Diane Von Furstenberg, Hervé Léger and Proenza Schouler for roughly one-tenth of what they would cost to buy in a retail store.

The rentals run $50 to $200 for a four-night loan and are shipped directly to the customer’s doorstep. After wearing the dress, she puts it into a prepaid envelope and drops it in the mail. Dry cleaning is included in the price, but damage insurance costs $5, and in the case of outright destruction of the dress, the renter is responsible for the full retail price.

Rent the Runway is a recession-era twist on the Internet rent-by-mail model, which has been used for things like textbooks and video games in addition to movies. Unlike those utilitarian items, however, the dresses offer a touch of Cinderella — on a budget.

Julia Harris, a 27-year-old graduate student living in New York, turned to Rent the Runway when she needed something chic for a fall wedding. For $50, she got a fuchsia Catherine Malandrino number with an elaborately ruffled bust that would have cost $495 to buy.

“It was so easy. You just wear it and drop it back in the mail to them,” Ms. Harris said. “I don’t spend $2,000 on a dress regularly, so it’s nice to be able to wear some of the more expensive brands I wouldn’t be able to buy otherwise. And instead of just buying one or two dresses for this season, I can still have a lot of things to wear.”

Rent the Runway was founded by two recent Harvard Business School graduates, Jennifer Hyman and Jennifer Carter Fleiss. Ms. Hyman said she got the idea for the service last year after watching her younger sister agonize over whether to buy an expensive new outfit to wear to a wedding.

“Here was this young girl who loves fashion and was willing to spend a good portion of her salary on a dress that she’s only going to wear once or twice, and I thought, there has to be a solution for this,” said Ms. Hyman.

The founders say that more than 20,000 women have signed up for the service, which has been shipping dresses for only a week. Bain Capital Ventures provided seed financing, which the company used to build its inventory of 160 styles.

Rent the Runway declined to discuss its business strategy, but it is clear the company faces several risks. Unlike DVDs, fashion changes quickly, and there is no guarantee that the company will be able to rent each dress enough times to cover its costs.

In addition, retail stores in major cities have offered dresses for rent for years. Rent the Runway is betting that its shop-by-Web convenience and the appeal of its top-quality fashions will persuade women across the country to rent a dress for a special occasion without trying it on beforehand.

The company has also chosen to make the service invitation-only, which gives it an air of exclusivity but may limit its audience.

Jeff Roster, an analyst with Gartner, said that execution would be critical. “If my movie doesn’t come on time, I might be mad, but life goes on,” he said. “But if my fancy dress for a big important event doesn’t arrive, that’s a customer service problem like you’ve never had before.”

Ms. Hyman and Ms. Carter Fleiss said they had taken several steps to guard against service fiascos. For starters, they use a reservation system to ensure that a customer can get a specific dress for the night she needs it.

To assist with fitting, they have on-call stylists who can advise customers on how certain materials feel and how a particular dress might hang on various body types. In addition, the site offers returns within 24 hours for any reason and will include an extra size of a first dress at no additional cost.

Customers who want to be extra-safe can choose a second style as a backup, for an additional $25. And all dresses come with a custom garment bag and a “fit kit,” which includes double-sided tape, bra strap adjusters and deodorant stain removers.

For fashion designers, the service is a creative marketing strategy and a way to reach a new generation of customers, said Ms. Hyman. “If someone wears a dress and absolutely loves it, she will go out and buy it,” she said.

Although most designers are selling their dresses directly to the service, some are providing exclusive runway pieces that are not commercially sold in exchange for a cut of the revenue.

Christian Siriano, a New York designer who was the winner in the fourth season of the “Project Runway” reality TV show, said Rent the Runway was a way to introduce his collection to a broader audience.

“Even though most people probably know who I am, they don’t know the brand yet,” he said. At a boutique, Mr. Siriano’s pieces can cost as much as $3,000. On Rent the Runway, his styles are offered for $150 to $200.

Those prices are especially appealing in a tough economy, said Karen Scheck, president of Lela Rose, a label whose fans include celebrities like Anne Hathaway.

“In challenging economic times, it’s important for brands to reach a larger audience and age demographic that you wouldn’t normally because of the price,” she said. “This is a great way to do it without jeopardizing the brand.”

The real test of the service will be the quality of its collection, said Samantha Durbin, editor of FabSugar.com, a fashion blog. “The key is to have really great products that are on trend,” she said. “No one wants to rent last season’s dress.”

This article has been revised to reflect the following correction:

Correction: November 10, 2009
A picture caption on Monday with an article about Rent the Runway, an online dress rental company, reversed the identifications of the company’s founders in some copies. Jennifer Hyman is at the left and Jennifer Carter Fleiss is at the right.

Friday, January 14

more GP

Interesting, especially given our discussion last week... What does everyone think (read article and link in this first article)? Are people too hard on her--or is this further evidence that she's a totally out-of-touch elitist snob? (The line about deep-conditioning while exercising!--Wow! What a multi-tasker!--cracked me up. Incidentally, I digested my breakfast wrap while speaking to my children this morning. :)

Wednesday, January 12

something blue? or pink?

Congratulations, Kate Hudson!

Tuesday, January 11

inslee!





INSLEE IN THE HOUSE! I am SO thrilled with the drawings that the very talented artist Inslee Haynes sent me! I fell in love with her work last year when a close friend gave me one of her calendars for Christmas--and so admire how her drawings are whimsical and cheerful, yet also elegant and sophisticated. And I am SO honored that my books inspired these adorable drawings! Aren't they the cutest?? Visit her website to see more--and order your very own note cards, calendars, or commissioned work (or this drawing!!

Sunday, January 9

The Gwyneth Paltrow Problem - TIME

Just saw Country Strong. Did not like the ending, but loved the music and thought Gwyneth Paltrow was solid (as was her body!). She is such a tough nut to crack--love her style but can't decide if I like her. Thought this was an interesting article describing the GP phenomenon, ie "America's sweetheart, she isn't" ... The Gwyneth Paltrow Problem - TIME

coffee trivia!

CONGRATULATIONS TO CATE KELLY for winning the last trivia contest!


If you missed it on FACEBOOK, here it is below....

COFFEE TRIVIA: 1) What did Ellen order at the diner after she ran into Leo & what, if anything, did she add to her coffee? 2) What did Ben and Claudia order after dinner at Asolare and what did Ben add to his beverage? 3) At Starbucks, what do Rachel and Dex drink? What, if any, kind of sweetener do they add? The 1st to correctly answer all ?s above (in thread below) wins signed copies of all 3 books!

Allison Pachilis shoot shoot shoot! the only time i ever catch your trivia and I don't know the answer to the second part!!!!

Melissa Saric Ellen coffee black

Jennifer Woodward Hollie Mollie, I like the books and all, but those ?'s r crazy!!!!

Emily Giffin hint: you only need to read the first chapter of LTOYW and BP to get parts 1 and 2... !

Kristie Pelham-Arceo Wow, these are actually really good questions! ;)

Amber Geiersbach ha oh man i dont know all 3! i would if i had just read them all! but i know number 1 is a coffee and a poppy seed bagel with cream cheese. i remember she only wanted a coffee but because she used to be a server she knew how crappy it was when people only odered something to drink

Caris Noble poppy seed muffin, coffee and sorbet, tall skim latte w/ brown sugar

Emily Giffin Kristie, i know! But i was getting tired of people getting the right answers in under a minute! :) Should take people at least, you know, 5 or 10!

Melissa Saric Dang it! Where's my book ? Lol

Mali Barber Damn. Ltoyw is the only one I don't have. Damn. Damn. Damn.

Allison Pachilis ‎1. Ellen ordered black coffee and a bagel
2. Coffee and sorbet, and ben added 3 cubes of sugar
3. Rachel and Dex drink medium whole milk lattes with brown sugar!!

Caris Noble dangit! poppy seed bagel NOT muffin

Gia Rose Ciccone LTOYW is the only one I have because I JUST started reading it only 2 days ago! Darn it!

Brandi York Arndt I have read all your books, and they are all my favs... I should know these darn it =( Oh well good luck to the someone whom does ♥

Wendy Skok they all ordered grande 5 pump skinny vanilla lattes... no, that was me

Ashley Friedman poppy seed bagel with craem cheese, her coffee was black, they orderd sorbet and coffee, he added three cubes of sugar, rachel and dex drink lattes with sugar

Caris Noble poppy seed muffin and coffee

Avery Moss Holwitt bagel and nothing, sorbet and 3 cubes of sugar, tall and venti lattes, rachel skim dex regular milk, and 1 packet brown sugar

Caris Noble ahhhhhhhhhhhhhhhh

Samantha Bennett Backer ‎1. coffee and poppy seed bagel, nothing added
2. lobster tail, sorbet, coffee; he added 3 sugar cubes
3. tall lattes, add brown sugar

Amy Broadwell Hammell ‎1. Black coffee, nothing added. 2. Cappacino, 3 cubes of sugar. 3. Lattes, brown sugar.

Jennifer Festante Huber ‎1) Coffee and poppy seed bagel w/cream cheese...2) cappuccino and sorbet, he adds 3 cubes of sugar...3) coffee w/brown sugar

Allison Pachilis haha i want to know who got it right!!! I'm dying at work over here!

Denise Michelle Ward a poppyseed bagel with cream cheese, she does not add anything. sorbet and coffee after dinner, ben adds 3 cubes of sugar. rachel has a tall skim latte and dex has the same in a large cup with regular milk.

Shelley Renes ‎1. Coffee and poppy seed bagel with cream cheese 2. cappuccino and he put 3 cubes of sugar into it. 3. Rachel tall skim latte and Dex the same with regular milk and brown sugar.

Kristine Malixi ellen - coffee black poppy seed bagel with cream cheese
ben and claudia - 3 cubes of sugar

Marcie Damiano- MacTarnaghan ‎1) Coffee and pie 2) cappuccino and sorbet, he adds 3 cubes of sugar...3) coffee w/brown sugar
January 5 at 2:42pm · Like ·
Nicole Vangeli Ellen ordered a cup of coffee. Ben ordered a cappuccino and added three cubs of sugar. Dex and Rachel order 2 blueberry muffins and grande coffees (he says the regular so he doesnt have to use the word grande)- With just Milk.
January 5 at 2:42pm · Like ·
Cate Kelly ‎1. coffee and poppy seed bagel w/ cream cheese.
2. cappacino, sorbet, lobster tail, three cubes of sugar
3. rachel: skim latte; dex: large latte, reg milk. both put in raw sugar
January 5 at 2:42pm · Like ·
Emily Giffin i've got to go to Starbucks now! (seriously! ha!) to meet my director of marketing! Will officiate upon my return! Make sure you get all part of the question, eg do Dex and Rachel add sweeteners, etc.??
January 5 at 2:42pm · Like
Emily Giffin parts
January 5 at 2:43pm · Like
Alicia Baker ‎1. Coffee and a poppy-seed bagel with cream cheese
2. Prepared lobster tail and coffee ad sorbet. And he used 3 cubes of sugar in his mug.
3. Tall lattes, add brown sugar
January 5 at 2:43pm · Like ·
Kristi Hooke ‎1. toasted poppyseed bagel, nothing
2. cappuccino and sorbet, adds 3 cubes of sugar
3.tall latte, rachel skim, dex, regualr, add packet of brown sugar
January 5 at 2:43pm · Like ·
Denise Michelle Ward dex and rachel add a packet of brown sugar to their coffee each.
January 5 at 2:44pm · Like ·
Cassandra Benard Ellen - toasted poppyseed bagel and a coffee, black

Ben/claudia - sorbet and coffee, he added 3 sugar cubes

Rachel/dex, latte brown sugar, rachel has skim milk and a tall, dex has regular milk and a venti
January 5 at 2:44pm via Facebook Mobile · Like ·
Jessica Cline rachel and dex order tall skim latte'sand add brown sugar. Ellen ordered a poopyseed bagel and coffe. Claudia and ben, lobster tail, sorbet, coffee with 3 cubes of sugar Fingers crossed i get this right!!!
January 5 at 2:44pm · Like ·
Kristine Malixi ellen - coffee black poppy seed bagel with cream cheese
ben and claudia - 3 cubes of sugar ( coffee and sorbet.. he added 3 cubes of sugar in his cappucino.)
dex and rachel - lattes with brown sugar and a blueberry muffin
January 5 at 2:44pm · Like ·
Sonia Chopra new answer! coffee (black), poppy seed bagel with cream cheese, 2) lobster tail, sorbet, coffee with 3 cubes of sugar 3) rachel: tall skim latte, dex: same, but large "with regular milk" and both added a packet of brown sugar
January 5 at 2:45pm · Like ·
Kathleen Calimquim ‎1- Ellen ordered cofee with poppyseed bagel/cream chease
2. Ben ordered cappuccino and stirred 3cubes of sugar and Claudia ordered sorbet.
3. Dex and rachel ordered: Rachel: skim latte and DEx: large latte with regular mild. Both ordered raw...
See More
January 5 at 2:45pm · Like ·
Renee Robertson urgh I read too much to remember these little details...
January 5 at 2:45pm · Like ·
Marcie Damiano- MacTarnaghan ‎1) Coffee and poppy see bagel with cream cheese
2) Sorbet and coffee, he used 3 cubes of sugar
3) Tall Latte's with raw sugar
January 5 at 2:45pm · Like ·
Nicole Vangeli ‎*The sugar dex and rachel add is brown sugar! Forgot to add that!
January 5 at 2:46pm · Like ·
Jenn Armada ‎1. Ellen ordered coffee, no sweetener, and a toasted poppy seed bagel and cream cheese
2. Coffee and sorbet. Ben added 3 cubes of sugar
3. Rachel has tall, skim milk latte with brown sugar. Dex has a venti whole milk latte with brown sugar!!
January 5 at 2:46pm · Like ·
Cassandra Benard I hope I win... I lend out your books to everyone I know which is why I have to do it from memory! I hope I didn't forget anything!
January 5 at 2:47pm via Facebook Mobile · Like ·
Sasha Spanchak poppy seed bagel w cream cheese &coffee & added nothing, 2) coffee & sorbet, he adds 3 cubes of sugar. 3) tall skim latte, & a tall regular latte & brown sugar
January 5 at 2:47pm · Like ·
Laura Clifford Alvarez i couldn't make it through all three books.... argh! :(
January 5 at 2:47pm · Like ·
Denise Michelle Ward ben ordered a cappucino that he added the 3 cubes of sugar to!
January 5 at 2:47pm · Like ·
Joyce Novacek ‎1.) Ellen orders poppyseed bagel with cream cheese (toasted). black coffee. 2.) Ben and Claudia - coffee and sorbet. Ben adds 3 cubes of sugar to his capuccino. 3.) rachel - tall skim latte. dex - "large" latte with regular milk. 2 blueberry muffins. both add a packet of brown sugar.
January 5 at 2:47pm · Like · 1 person ·
Gina Bordonaro Tremper ‎1. Coffee & poppy seed bagel with cream cheese.
2. Cappuccino, Sorbet, Lobster Tail....He added 3 cubes of sugar
3. Rachel: Large Skim Latte with raw sugar - Dex: Large Latte with regular milk and raw sugar
January 5 at 2:51pm · Like ·
Denise Michelle Ward my answers are spread out but all the questions are answered. Emily, this was a tough one!
January 5 at 2:51pm · Like ·
Courtney Sickafoose She gets a poppy seed bagel and a coffee. They get coffee and sorbet and Ben adds 3 cubes if sugar to his coffee. They order tall lattes Dex asks for regular milk. Both add a pack of brown sugar
January 5 at 2:52pm · Like ·
Julianne Obusan Lawrence ‎1. Toasted Poppy Seed Bagel with cream cheese and coffee.
2. Lobster, sorbet, coffee for both E and B - Ben orders a capuccino with 3 cubes of sugar.
3. R- Tall Skim Latte and D- Large Latte with Regular Milk and both add a packet of brown s...
See More
January 5 at 3:00pm · Like ·
Wendy Bushen Personally, I think anyone that actually REMEMBERS the answers to these questions is obsessed and you should be afraid to be FB friends with them. Puh-lease tell me you people looked these answers up! I've read all of your books, but I'd be lucky to tell you the names of all of the characters in them let alone their drink preferences. Crazy!
January 5 at 3:03pm · Like · 4 people ·
Amirah Windlebleck ‎1) Coffee nothing added and a toasted poppy seed bagel.
2) Sorbet, Ben added 3 cubes of sugar to his cappuccino.
3) Tall skim latte with 1 packet of brown sugar.
January 5 at 3:07pm · Like ·
Tamika Bowser Wright I'm too slow for your trivia lol. I'm laughing but its true. There is no way I can answer these questions 1.2 seconds.
January 5 at 3:07pm via Facebook Mobile · Like ·
Cailey Scruggs I have read all of them but I'm at work and can't cheat and look up the answers bc my books are at home!!!! Damn
January 5 at 3:10pm · Like ·
Beth Chiarpotti Howard Mi
January 5 at 3:24pm · Like ·
Lauren Cook ‎1. Coffee and a toasted poppyseed bagel with cream cheese; she adds nothing to her coffee.
2. Lobster tail, sorbet and coffee; later Ben adds 3 cubes of sugar to his cappuccino.
3. Rachel orders a tall skim latte and Dex orders the same, but...
See More
January 5 at 3:25pm · Like ·
Bonnie Tvgirl Sporn just finished ONE DAY and thought you were talking about THAT Dexter, sorry, wrong book
January 5 at 3:29pm · Like ·
Jenny Clements Doss ‎1. Ellen orders coffee (Leo recalls later that she had it with a dash of milk and two teaspoons of sugar) and a "toasted" poppy seed bagel with cream cheese
2. Ben and Claudia order coffee and sorbet - Ben has a cappuccino and adds 3 cubes ...
See More
January 5 at 3:37pm · Like ·
Stacie Cunningham this is hilarious!! i literally read "borrowed" , "blue" and "babyproof" within the last 3 weeks...JUST started LTOYW...emily you're awesome! ♥
January 5 at 3:45pm · Like ·
Takreed Nassar Aburabah Emily, u r an awesome author but no way can I remember those details. Loved "love the one you are with". My husband thinks I am nuts to read all ur books!
January 5 at 4:13pm via Facebook Mobile · Like ·
Christy Gilman Brimmer I would have to go through each book---that would be cheating!!
January 5 at 4:28pm · Like ·
Emily Giffin OKAY--here are the words/replies i was looking for: Ellen: Coffee/poppy seed bagel with cream cheese; Claudia & Ben: sorbet and cappuccino w/ 3 cubes of sugar for Ben (unclear what kind of coffee Claudia ordered)/ Rachel tall skim latte/ Dex venti latte with regular milk and both with brown/raw sugar. Who got all these parts first???
January 5 at 5:38pm · Like
Denise Michelle Ward I got everything but I said large instead of venti for dex because that's how he ordered it!
January 5 at 5:40pm · Like ·
Jenny Clements Doss I didn't but can I get honorable mention or something for noting Leo's recall of what she added. I loved that he remembered everything from that day.
January 5 at 5:41pm · Like ·
Emily Giffin Large counts! Nice, Denise! Did anyone get it before you?? ...
January 5 at 5:41pm · Like
Emily Giffin in other words, did anyone get all the parts before you put part 3 of your answer in (fine to answer in separate posts but measured from the last correct part of your answer)...
January 5 at 5:43pm · Like
Denise Michelle Ward I don't think so, I checked and my answer was the first correct :)
January 5 at 5:43pm · Like ·
Avery Moss Holwitt Rats the only thing missed was that the bagel was poppyseed!!!! Boo!!
January 5 at 5:44pm · Like ·
Denise Michelle Ward Nope I'm pretty sure I was the first to get all parts correct with my last post about Bens cappucino!
January 5 at 5:48pm · Like ·
Joyce Novacek oh man, i was so close!!! congratulations, though :)
January 5 at 5:53pm · Like ·
Denise Michelle Ward I'm not sure Emily, you may have to check it out. Someone else may have won if you did not need cappucino for Ben in the answer (most put just coffee) or if you are accepting raw sugar as an asnwer. In SOBO it says they used brown sugar so that's the answer I put. Let us know though because if I won I'm going to be thrilled!!
January 5 at 6:09pm · Like ·
Sasha Spanchak Dex asks for a "large"...and Rachel notes that he said that instead of grande...so shouldn't you be looking for grande not venti? or is venti a large and thus a book mistake? I know at Starbucks, a Grande is larger than a tall, but smaller than a venti, but not sure what words they can be exchanged with.
January 5 at 6:53pm · Like ·
Shar Abell Gillan I ate these books up and loved every minute of it but MAN, my memory isn't THAT good. Love these little contests you do but sadly I don't see myself winning any signed copies :-(...Congrats to the quick and the clever. :-)
January 5 at 6:54pm · Like ·
Bethany DuBois ‎1) a poppyseed bagel with cream cheese (nothing added to her coffee) 2) coffee and sorbet, and Ben adds three cubes of sugar to his cappuccino 3) Rachel orders a tall skim latte, and Dex orders the same thing "in a large, with um, just regular milk" :) - they both add a packet of brown sugar :)
January 5 at 7:10pm · Like ·
Bethany DuBois oops, realized I'm too late in posting my answers, congrats Denise! :) Emily, I have read all of your books at least two or three times, I should have them memorized by now! this was fun, thanks! :)
January 5 at 7:20pm · Like ·
Emily Giffin Okay. I am forwarding to the panel of judges. Stay tuned...But FYI since open to interpretation, Will except raw or brown and venti grande or large.
January 5 at 8:21pm · Like
Denise Michelle Ward Another point that may be up for discussion is if an answer does or does not include that Ellen put nothing in her coffee since that was a part of the question. Good luck everyone and thanks Emily for a challenging question!
January 5 at 8:50pm · Like ·
Jenn Armada Are you only accepting "cappuccino" for part two? or is "coffee" acceptable?
January 5 at 9:36pm · Like ·
Tia Teasley Cappuccino and coffee are two different drinks in the world of coffee.
January 5 at 9:57pm via Facebook Mobile · Like ·
Tammy Tan LOL, jenn...
Thursday at 4:32pm · Like ·
Jenny Clements Doss Thanks Denise! If we go that route, then maybe I can finally win something!!
Thursday at 10:22pm · Like ·
John A. Sillasen I am stunned at all these answers, just stunned. I just got drawn in to the post because EG said coffee and it piqued my interest. Ok, so I'm a coffee hound - Kona only please.
Yesterday at 5:47pm · Like ·

Tuesday, January 4

my holiday card this year :-)

the front... and the back...









Monday, January 3

New Year's Contest!



HAPPY 2011! New year, new contest! What is your New Year's Resolution? Mine is to drive on a highway for the first time since 1996! Share your resolution in the comments below (and on Facebook!) to be eligible to win a cute tote bag and pink 2011 date planner, along with a signed copy of SOBO! I will draw the winner's name at random on January 14th. Good luck!
 

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